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220: Behind-the-Scenes of my Facebook Ads Strategy
Manage episode 408859089 series 3435226
内容由Kendra Perry | Health Business Mentor提供。所有播客内容（包括剧集、图形和播客描述）均由 Kendra Perry | Health Business Mentor 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Listen as Kendra shares her journey with Facebook ads, highlighting her transition from relying on expensive agencies to mastering ads herself.
Kendra's strategic approach involves running ads for her signature programs, targeting diverse audiences with tailored ad copies and graphics. For Health Coach Accelerator, ads direct traffic to a free guide, later nurturing leads for event invitations. Meanwhile, HTMA Expert utilizes an evergreen funnel strategy, guiding viewers directly to training videos, followed by program pitches and limited-time discounts.
Throughout the episode, Kendra discusses the challenges she encountered, emphasizing the significant cost-saving aspect of managing ads independently. She details her meticulous testing methodology, which includes creating multiple versions of ad copy and graphics per audience segment for thorough evaluation. Kendra stresses the importance of continuous monitoring to optimize performance effectively, ensuring a return on investment.
Her insights highlight the dynamic nature of digital advertising and the value of adapting strategies to suit individual business objectives. The episode provides valuable lessons for entrepreneurs looking to navigate the world of Facebook ads with confidence and success.
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