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270. Know Your Client. Fill Your Gym: Lachlan Rowston and Raph Freedman of Lockeroom in Sydney
Manage episode 424356046 series 2432296
We welcome back old guests and friends of the show, Lach and Raph from Lockeroom Gym in Sydney and Mind Muscle Project Podcast.
We discuss how they’ve smashed their original 100 member target for their high end gym and opened another location in central Sydney, and how knowing their target market has helped them achieved this.
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THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Subscribe to The Fit Guide Newsletter
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305集单集
Manage episode 424356046 series 2432296
We welcome back old guests and friends of the show, Lach and Raph from Lockeroom Gym in Sydney and Mind Muscle Project Podcast.
We discuss how they’ve smashed their original 100 member target for their high end gym and opened another location in central Sydney, and how knowing their target market has helped them achieved this.
GUEST RESOURCES
THE FIT GUIDE
Visit The Fit Guide
The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.
Subscribe to The Fit Guide Newsletter
SHOW RESOURCES
305集单集
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1 290. Business essentials for coaches and fitness managers, with Kathleen Ferguson of Coach360 (USA) 51:25
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1 288. Fitness Industry Year in Review 2024 with Ross Campbell of Beyond Activ and Jack Thomas 1:03:49
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1 278. From Rock Bottom and Addicted to building a $100 million company: Dan Uyemura, founder and CEO of PushPress 53:42
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1 274. What we can learn from the world’s leading restaurants and hotels: Matt Lavender of The Fit Guide 50:13
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1 270. Know Your Client. Fill Your Gym: Lachlan Rowston and Raph Freedman of Lockeroom in Sydney 1:02:50
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1 264. Creating one of the first brands in ‘boutique fitness’ and taking it worldwide, with Jennifer Vaughan Maanavi of Physique 57 (USA) 1:09:51
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1 262. The Huge Potential and Opportunity in Saudi Arabia and the GCC Region, with Mohammed Iqbal of Sweatworks 25:06
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1 248. Brandon Cullen of MADabolic: Creating Consistent 5-star Member Experiences [Part 2 of 2] 24:44
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1 247. Brandon Cullen, co-founder of MADabolic (USA): Creating an unapologetic brand that doesn’t try to appeal to everyone [Part 1/2] 1:05:36
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1 246. Justin Ashley of One Playground on Putting 20 Years of Experience Into Building One of Australia’s Leading Fitness Brands 52:09
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1 235. Shaking up the fitness industry with excellence and innovation, with Stewart Miller of The Platform (Dubai) 42:53
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1 229. Build a strong fitness community and increase retention by making EVERYONE feel welcome, with Emma Masters 37:51
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1 228. 6 ways you can scale your impact, influence and income (Asia Fitness Conference 2022 Seminar) 23:48
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1 227. 12 fitness industry trends we’ll see over the next 12 months - with Ross Campbell, CEO of the Fit Summit 48:17
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1 226. Building strong teams with shared values and a powerful mission - with Bill Davis, CEO of ABC Fitness Solutions 53:09
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1 223. What the data shows us on Asia’s fitness markets in 2022 - with Sam Canavan of ClassPass [Part 1 of 2] 1:01:28
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1 219. Suzanne Hosley, CEO of FIT Thailand: Bringing international fitness certifications to Asia and starting the Asia Fitness Conference 55:19
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1 217. Michael Jordan, CEO of UBX: Overseeing growth from 5 to 94+ locations and a major rebrand 49:54
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1 210. Michael Ramsey: From running the world’s busiest F45 location to founding Strong Pilates 53:52
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1 208: What makes an industry-leading group class instructor and experience, with Emma Masters 57:47
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1 205: Raising the standards of Asia's fitness industry - Jack Thomas with Vanessa Severiano (April 2021) 44:57
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1 203: The F45 patent case and the next few years in APAC’s fitness scene with Cameron Falloon, CEO of Body Fit Training 25:39
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1 202: The Xponential deal & bringing Body Fit Training to the US market, with Cameron Falloon, CEO of Body Fit Training 39:50
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1 Remembering John Holsinger (The Evolution of Asia’s Fitness Industry - Repost from March 2020) 35:53
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1 196: Building a strong and profitable microgym brand, with Stuart Brauer of Urban MVMNT and WTF Gym Talk (USA) 1:17:46
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1 194: Building Asia’s Anytime Fitness Empire with Andrea Bell, co-founder of Inspire Brands Asia 1:00:21
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1 190: Building the next billion dollar fitness technology company, with Avrum Elmakis of CLMBR (USA) 49:25
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1 188: Building a strong, growing network of 80+ franchise studios with Selina Bridge, CEO of KX Pilates (Australia) 55:18
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1 186: Asia fitness industry 2021 wrap up and what to expect in 2022, with Ross Campbell of The FIT Summit 54:14
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1 FBA 180: How our new partners will help us in our mission to raise the standards of Asia’s fitness industry 3:05
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1 Welcome to the Fitness Business Asia Podcast - raising the standards of Asia’s fitness industry 2:04
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1 FBA 178: The future of digital and boutique fitness, with Will Brereton of SH1FT and Ministry of Fit [Part 2 of 2] 46:55
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1 FBA 177: Group class industry leaders and digital fitness, with Will Brereton of SH1FT and Ministry of Fit [Part 1 of 2] 44:36
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