Cheeky Half Episode (22): Isn't branding just for livestock?!?

Leadership Decanted

The need to present a professional persona to the world is now pretty much assumed. In fact, in some circles it is expected. Social media platforms have paved approaches and practices that allow us to reach thousands, if not millions, of eye balls. The process and outcomes of shaping our image and narrative for the consumption of others is often referred to as 'branding'. But questions remain: do these efforts work (to what end is yet another question), and is it worth our time?
In this Cheeky Half Paul takes his usual contrarian position, while KG tries to talk some practical sense into his cynical tone. To brand, or not to brand. Is that really the question?
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