228. Building a Business That Aligns with Your Purpose/ ft. Shannon Russell

Pursue Your Spark - Midlife, Fitness, Nutrition, Mindset, Health, women over 50

Has your 9-5 lost its spark? If what once excited you now feels like a grind, it might be time for a change. Shannon Russell, CEO of Second Act Success, joins me to share her journey and expert advice on transitioning to a career that aligns with your purpose and brings fulfillment.

After a successful career in TV production, Shannon pivoted to entrepreneurship to gain freedom and flexibility. Through self-reflection, she identified her values—family time and creating meaningful work—and built a business on her own terms.

Key Lessons from Shannon:

• Overcome Self-Doubt: Your skills and experiences form a "lifelong resume" that proves you can succeed in a new venture.
• Redefine Success: Moving to a purpose-driven career means shifting your definition of achievement to align with what truly matters to you.

Practical Steps for Your Career Transition:

1. Reflect: List all your personal and professional titles to recognize your skills and unique experiences.
2. Research: Explore 2-3 business ideas you’re passionate about while still in your current job.
3. Start Small: Take consistent, small steps daily to build momentum toward your dream career.

Shannon’s story reminds us that career transitions take perseverance and purpose. By focusing on your values and taking actionable steps, you can create a career you love at any stage of life.

Episode links:

Register for Heike's Pursue Your Spark Blueprint Course

Have a question about staying consistent with healthy habits or creating a fitness routine for your busy midlife? Send it my way, and I’ll answer it on air!

Connect with Shannon:

• Website

• Facebook

• Instagram

• LinkedIn

• YouTube