Data-Driven Marketing: Insights on AI, Analytics and Advertising

SheCanCode's Spilling The T

#Tech #Women In Tech #Technology #Diversity #Inclusion #Female Empowerment #Science #News #Tech News #SheCanCodes #Women In STEM

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

大约1年之前 32:40

MP3•单集首页

In this episode of Spilling the T, Seena Samani, Head of Data and Analytics at Mindshare UK, dives into the dynamic world of data and analytics within the advertising and marketing sector.

With a keen understanding of the role AI and machine learning play, Seena offers invaluable insights into the evolving landscape of data analysis. Whether you're considering a career in data analysis within the media sector or beyond, Seena's expertise and advice provide valuable guidance for navigating this rapidly expanding field.

Seena heads up the data and analytics department at the global media planning and buying agency Mindshare (part of WPP and Group M).

Her day-to-day role sees Seena lead Mindshare’s Marketing Science, Performance Analytics and Data & Technology teams, providing data, analytics and technology solutions for clients – including M&S, KFC, and Unilever, and Mindshare's internal teams.

Before joining Mindshare, Seena worked in a variety of senior data roles in the finance sector for brands such as Barclaycard and NatWest. Most recently, she was Global Head of Marketing Effectiveness Analytics at HSBC, where she was accountable for the optimal use of a $500m marketing budget across multiple markets.

SheCanCode is a collaborative community of women in tech working together to tackle the tech gender gap.
Join our community to find a supportive network, opportunities, guidance and jobs, so you can excel in your tech career.

章节

1. Data-Driven Marketing: Insights on AI, Analytics and Advertising (00:00:00)

2. Data-Driven Marketing Insights and Advice (00:00:01)

3. AI in Data Analytics Evolution (00:11:29)

4. Career Development and Learning Opportunities (00:24:56)

170集单集

SheCanCode's Spilling The T

Data-Driven Marketing: Insights on AI, Analytics and Advertising

SheCanCode's Spilling The T

published 大约1年之前

MP3•单集首页

In this episode of Spilling the T, Seena Samani, Head of Data and Analytics at Mindshare UK, dives into the dynamic world of data and analytics within the advertising and marketing sector.

Seena heads up the data and analytics department at the global media planning and buying agency Mindshare (part of WPP and Group M).

章节

1. Data-Driven Marketing: Insights on AI, Analytics and Advertising (00:00:00)

2. Data-Driven Marketing Insights and Advice (00:00:01)

3. AI in Data Analytics Evolution (00:11:29)

4. Career Development and Learning Opportunities (00:24:56)

170集单集

#Tech #Women In Tech #Technology #Diversity #Inclusion #Female Empowerment #Science #News #Tech News #SheCanCodes #Women In STEM

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