031 - Simplify Your Marketing: Email, Social, And More - Melanie Touchstone Beetle Moment Marketing podcast

21:39

Why did we pause interviewing guests on this show? This is the one where she cross-pollinates. Topics: A new direction for this show, sometimes. Experiment. Do what feels good and works. Stop what's not worthwhile. Don't be married to a formula. What makes a good podcast episode? Why Emily has taken a few weeks off from this show. Coming up at the end of this episode: hear this month's top five briefings under three minutes each: a sampling from the mini podcast / weekday Alexa Flash Briefing, Voice Marketing with Emily Binder. My top five podcast recommendations: Six Pixels of Separation with Mitch Joel Pivot podcast with Scott Galloway and Kara Swisher The BeanCast Animal Spirits The Compound Show with Downtown Josh Brown Design Driven podcast with J Cornelius , CEO and Founder of Nine Labs Hosted on Acast. See acast.com/privacy for more information.…

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076 - Neophilia: Obsession with the New 5:22

5 years之前5:22

5:22

An update from Emily: Content planning for the year, get the daily mini podcast and Flash Briefing (Voice Marketing with Emily Binder), learn about marketing and tech from new videos at YouTube.com/emilybinder. Donate or leave a review at beetlemoment.com/podcast. Get the Google Action or Alexa Skill for this podcast at beetlemoment.com/podcast. You can say, "Hey Google, talk to Beetle Moment." Hosted on Acast. See acast.com/privacy for more information.…

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075 - Kate Bradley Chernis: When You Have No Off Button 44:32

5 years之前44:32

44:32

Whether you’re pitching VCs, talking to your team, or trying to appeal to your audience and customers, it’s okay to let people behind the curtain. So why do we often put up a front in our business lives in order to appear professional? And how do you send a hug over Zoom? Kate Bradley Chernis, Co-Founder and CEO of Lately joins Emily Binder to break down that front for a refreshing take on being yourself in the business world. Hosted on Acast. See acast.com/privacy for more information.…

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074 - Robert Sofia: What Your Brand Should Say on Social Media 31:19

5 years之前31:19

31:19

In this episode, Emily and Robert Sofia, CEO of Snappy Kraken, talk about how to have a unique voice on social media and what that really means. Robert also revealed some surprising advice on email marketing based on his firm's analysis of five million emails. The episode wraps up with some key tips that financial advisors and all businesses need to know about the kind of brand personality that makes marketing successful. Watch this video at beetlemoment.com/podcast-robert or go to: https://youtu.be/zV8yrSeBQeY Hosted on Acast. See acast.com/privacy for more information.…

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073 - Mikal Abdullah: Problem Solving With a Jiu Jitsu Master 40:37

5 years之前40:37

40:37

Mikal Abdullah is an entrepreneur, Brazillian Jiu-Jitsu coach, and competitor, founder of Aces Jiu-Jitsu Club, U.S. Army Veteran, and professional fighter. Mikal’s diverse background makes for some fascinating conversation in this latest episode. Emily and Mikal talked about an array of topics, including: entrepreneurship, problem-solving, branding, the military mindset, leadership, and so much more. Hosted on Acast. See acast.com/privacy for more information.…

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072 - Tess Neudeck: What Podcasters Should Know 25:38

5 years之前25:38

25:38

Since the onset of the pandemic in the U.S., data from Acast has shown that podcasts aren’t just for your commute to work. In this episode, Tess Neudeck, Marketing Marketing, Americas for Acast, and Emily Binder talk finding guests for your show, the future of podcasting, and how to monetize your podcast. Hosted on Acast. See acast.com/privacy for more information.…

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071 - Wall Street Booyah: Fintwit on Twitch with John Andrews - Video 30:30

5 years之前30:30

30:30

John and Emily bring WallStreetBooyah into the conversation in this episode. They discuss the authenticity and democratization of media and how creating unique content on a unique platform can lead to more diverse marketing opportunities. Hosted on Acast. See acast.com/privacy for more information.

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070 - John Andrews: Retail Just Advanced Five Years - Marketing Post-COVID 44:23

5 years之前44:23

44:23

John Andrews, CEO of Photofy, a community content creation platform, and Emily talk about all things Marketing Post-COVID in this week's episode. This episode has it all: social media advertising, the future of retail, and amazon to eCommerce. See what these two think the future holds for marketing and which tactics have been most successful in the last several months. Hosted on Acast. See acast.com/privacy for more information.…

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069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage 32:45

5 years之前32:45

32:45

What makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing. Hosted on Acast. See acast.com/privacy for more information.…

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068 - Perth Tolle: Free People, Strong Markets 27:42

5 years之前27:42

27:42

Find out why freedom weighting is a powerful way to invest by rewarding freer countries. Watch the video of the conversation on YouTube . Founder Perth Tolle has quantified freedom by country for international investing with her ETF, Life + Liberty Indexes. Perth and Emily Binder discuss the relationships between human rights, economic freedoms, and the strength of markets. Full show notes here : https://beetlemoment.com/podcast-episodes/068-perth-tolle-free-people-strong-markets Hosted on Acast. See acast.com/privacy for more information.…

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067 - JJ Ramberg: Goodpods - What Your Friends are Listening To 30:33

5 years之前30:33

30:33

We all love a little “good” in our lives. In this episode, Emily and JJ Ramberg dive into the optimism and simplicity that JJ’s company Goodpods offers to its app users. The app provides users a way to give and get recommendations for podcasts from their friends and fellow app users in a world where podcasting is becoming more and more popular. Emily and JJ continue their conversation to discuss the ins and outs of building an app, making money, podcast advertising, the podcasts they’re listening to right now, and more. Hosted on Acast. See acast.com/privacy for more information.…

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066 - Audrey Hall: From Cash to Fintech - Brightwell 29:23

5 years之前29:23

29:23

The Southeast Asian region’s internet economy has hit a key milestone, reaching $100 billion in market capitalization for the first time in 2019. Money is moving in and out of this region in ways never before seen. Audrey and I talked about her mission at Brightwell, a payments technology company whose fintech solutions serve seafarers on the world’s major cruise Iines including Carnival, Norwegian and more. We talked about the war on cash in the US and abroad, combatting fraud, and how Brightwell approaches educating users who are mostly unbanked or underbanked. Plus, the relationship between product and marketing. Hosted on Acast. See acast.com/privacy for more information.…

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065 - Alison Greenberg: What's in a Name? 33:48

5 years之前33:48

33:48

Alison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, startups and women creating long-needed products for women, and the keys to designing a great chat experience for your customers or audience. Hosted on Acast. See acast.com/privacy for more information.…

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064 - Jason Fields: Combining Voice and Visuals - Multimodal 21:12

5 years之前21:12

21:12

Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context. Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands. Hosted on Acast. See acast.com/privacy for more information.…

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063 - Michele Arnese: Why Brands Need Sound 27:57

5 years之前27:57