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Welcome! This podcast is a space for the international community in Finland to share their unique stories of how they ended up here and how they are "mastering" the Finnish way of life. We invite you to join this community for practical information, laughs, relatable stories of struggles and victories as expats and much more!
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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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我們是Betty & Laura,兩個在臺灣各自親身經歷過臺灣的高等教育後,對臺灣教育有『很多看法』的女生。 因此,在各自經歷過約莫5年跟教育相關的工作經驗後,Betty決定來到芬蘭留學去親身體驗芬蘭的教育神話。Laura則是決定到英國留學,認識西方的教育管理和教育創新。兩個人都希望透過自身的感受和體驗,能更深刻地感受並找到臺灣教育所缺失的那塊拼圖。 這個頻道是分享透過我們兩個自身的經歷和感受,聊聊因為東西方教育體制和操作方式的不同,進而造成教育感受和認知差異的頻道。 We are Betty & Laura, two girls who have "a lot of thoughts" on Taiwanese education after experiencing higher education in Taiwan. Therefore, after each of us experienced in the education-related working experiences for 5 years. Betty decided to study in Finl ...
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Join Carl Jacobs, the visionary CEO and co-founder of Apicbase, as he sits down with industry heavyweights and trendsetters in The Food Service Growth Show. In each episode, Carl taps into the wealth of knowledge from Food and Beverage experts to bring you insider insights and practical advice on scaling your food service business. This podcast is your go-to source for actionable tips and strategies for achieving sustainable growth in the dynamic Food and Beverage industry. Don't miss out on ...
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In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and per…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evol…
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In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape. Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic impor…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies…
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In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leadi…
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Welcome back to another exciting episode of the Food Service Growth Show, where we dive deep into the stories, strategies, and secrets of some of the most successful foodservice brands across the globe. Today’s episode is an absolute treat for foodservice industry professionals and enthusiasts alike, as we’re joined by the prominent leader in the f…
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In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Tou…
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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Welcome to yet another insightful episode of the Food Service Growth Show! In this exciting episode, we're thrilled to have Carl Jacobs, CEO of Apicbase, in conversation with Aaron Colman, CEO of Hawaii Poké. This episode delves deep into the key strategies that have propelled Hawaii Poké from its humble beginnings to becoming a powerhouse in the S…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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Welcome to another exciting episode of the Food Service Growth Show! In this episode, we are thrilled to dive into the "Top Tips for Running Successful Airport Restaurants." Get ready for an insightful and comprehensive discussion, as we have a very special guest joining us today. Dean wilson Hartles, the esteemed Director of Food & Drink at The Re…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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Discover how Kati Mayfield’s vision of "no flower should go to waste" is transforming unwanted blooms into gifts of joy for those in need. From hospitals to homeless shelters, Flower Rescue brings beauty and community spirit to Finland. 🇫🇮✨Kati shares her journey from America to Finland, her love for the country's sincerity, and her tips for newcom…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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Welcome to the Food Service Growth Show, the ultimate podcast for insights and strategies driving the food service industry forward. In this exciting episode, we have a special treat for you. Not just one, but two expert guests from the renowned Restaurant Company Europe (RCE) are joining us. We're diving deep into the topic of how Restaurant Compa…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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Kami Fodor, a representative of Mieli Without Borders, discusses her journey and the organisation's mission to make mental health support accessible to foreigners in Finland. The episode underscores the importance of mental health support in the integration process for internationals and provides practical tips for maintaining mental well-being in …
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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Welcome to yet another insightful episode of the Food Service Growth Show. Your ultimate destination for all things restaurant management and digitalization! This episode is all about restaurant digitalization. In this episode, we're joined by Peter Schimpl, VP of Digital & IT at L'Osteria, a prominent German brand with 150+ outlets. Get ready as C…
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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Discover the stories of Annabel & Hatty from Compass Psychology on the Mastering Finland Podcast! Learn how love brought them to Finland, their insights on adapting to Finnish culture, and the vital role of mental health support for expats. Don't miss out on their valuable advice for thriving in a new country! #MasteringFinland #Expats #MentalHealt…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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Welcome back to the Food Service Growth Show! In this episode, we delve deep into the phenomenal success story of Bastard Burgers with none other than Simon Wanler, the CEO and Co-founder. This episode is all about- What strategies fueled Bastard Burger's journey to 75+ locations? Join us as Simon Wanler takes us on an exhilarating journey, unravel…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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Welcome back to the Food Service Growth Show, where we delve into the secrets behind the success of renowned restaurant chains. In this episode, Carl Jacobs, the Host and CEO of Apicbase will sit down with Misa Jarvinen, a distinguished figure from Taco Bell Finland. Together, they unravel the mysteries of what makes Taco Bell such a beloved and ic…
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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Sanni Törmänen spills the secrets to mastering Finnish language. From teaching abroad to adapting to online learning, Sanni's journey is as dynamic as the language itself. Forget one-size-fits-all approaches – Sanni's all about personalized learning at sananpuru.com. With Finnish being more like a puzzle than a problem, Sanni and Matt liken it to l…
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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Welcome to another episode of the Food Service Growth Show! Today, we've got something special for you as we sit down with Carl Jacobs, CEO of Apicbase, and Michael Oettl, Franchise Director of Hans im Glück. They're here to spill the beans on how to succeed in the restaurant franchise business. With 95 outlets across Germany, Austria, and Switzerl…
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China. Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of …
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Welcome to another captivating episode of the Food Service Growth Show, where we're joined by Christian Brandt, Founder of Jagger and Otto Pizza. In this episode, we unravel the fascinating story of how Jagger transformed from a chef's vision into a thriving fast-casual burger chain. Christian Brandt is not just the Founder of Jagger and Otto Pizza…
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In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication. Our discussion with Denni covers a range of topics, including the latest fashion, consumer, and lifestyle trends in China. We delve into Denni’s career path, the expansion of luxury brands …
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In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham). Heidi joins the show at a critical juncture in Australian-China relations. After several years of frosty ties, Canberra and Beijing are taking steps to normalize the bilateral relationship—most notably by …
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Welcome to another enlightening episode of the Food Service Growth Show! In this session, we dive deep into the strategies that have propelled the success of Urban Italian Group. In this episode, Kristjan Longar, the Chief Operating Officer of the group, joins Carl Jacobs, the CEO of Apicbase and the Host of the Food Service Growth Show. Get ready …
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In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China. The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals…
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In Episode 93 of "Bemästra Finland på svenska," Veronica Hetrzberg, a Swedish-speaking Finn, shares her journey of growing up in Finland, learning Finnish and English, and helping others integrate into Finnish society. The podcast discusses Finland's unique culture and emphasises the importance of networking for job opportunities. Veronica provides…
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Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring. In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke.…
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We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agr…
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