))
181: A New Approach to Gifting with guest John Ruhlin
Manage episode 420724063 series 2615160
内容由Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province提供。所有播客内容（包括剧集、图形和播客描述）均由 Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Gifts are often used to build relationships in business, whether with clients, customers, or employees. But what if we have been doing gifting all wrong? In today’s episode of Magic in the Room, Chris and guest John Ruhlin discuss a new way to think about gifting. The bottom line is that gifts can be used to build long-lasting relationships, but not if you just put the company logo on a mug and send it to everyone. Instead, you should intentionally make every gift focused on the receiver and create a lasting memory they will associate with you.
John is the founder of GIFT·OLOGY and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
Find John on LinkedIn at https://www.linkedin.com/in/johnruhlin/ or at giftologygroup.com.
192集单集
分享
