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Welcome to the Social Complex Podcast! Hosted by Hillary Applegate of Digital HQ, this podcast explores the good, the bad, and the complex impact that social media has on our world. From connections to criticisms, clout chasers and crazy stories, we’re diving into the variety of social experiences that make the space what it is. Subscribe to hear unique perspectives from brand managers, creators, influencers, moderators and memes. Hillary will also share her ongoing perspective as a social m ...
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La Plata Family Podcast

Hillary Wolfe, LCSW, RPT-S

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A podcast where moms, dads, & caregivers get parenting strategies to support their children who struggle with anxiety, anger, or big life transitions so they can confidently grow in their parenting skills.
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Wellness, personal development, and activism conversations with mental health experts, human trafficking survivors/activists, and inspiring thought leaders. Helping others and caring for yourself go hand in hand, and the relationship between the two is essential for sustainably making an impact. The Imperfect mission is to fill up your cup, share information about important issues, and empower you to do great things. We are all imperfect people living in an imperfect world, so come as you ar ...
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In this episode, we’re taking you behind the scenes at Digital HQ, the marketing agency behind the podcast. We're a modern agency that's backed by a network of contractors and one of those contractors was invited to come on the podcast today. Matthew Wolfe is a marketing creative with an engineer's logic. He holds two engineering degrees and starte…
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Social media has added a complex new layer to how we interact and learn online. It has really offered the first opportunity for users to directly influence the outcome on the platform in front of them. So, what kind of implications does that have for kids? Today, I am joined by Kris Perry, Executive Director of Children and Screens. Kris most recen…
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It's easy to crank out great content when you have an unlimited budget behind you. But what about nonprofits who are known for historically needing to create really impactful stories on very lean budgets and resources? Today, we are chatting with someone who knows a little bit about that and is an expert when it comes to supporting nonprofit market…
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Ever wondered who really owns that last post you made on social media? Is it yours, or does the platform hold the rights? And what happens when influencers and content creators post on your behalf? The world of content ownership is more complex than ever, especially with the rise of AI in the marketing industry. To help us navigate these murky wate…
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Send us a text Today's episode features an interview with Joel Beckman, a dog trainer, YouTuber, exotic animal handler, and trainer. Joel offers a distinctive viewpoint on training, drawing from extensive experience with big cats, monkeys, wolves, and even killer whales. Joel's life experiences set him apart, making this interview truly fascinating…
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Today's guest is Jeff Barrett, a modern PR professional who is thinking beyond the box of traditional PR and how it integrates into the content creator economy, media award shows, breaking through the attention economy, and how brand storytelling is happening on a grand scale. Jeff is a Shorty Award-winning content creator, Business Insider's #1 Ad…
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Send us a text Today's episode delves into the world of dog breeding, exploring its intricacies. Does breeding solely revolve around profit? Does it have a negative impact on animal populations? Learn how to identify warning signs of an irresponsible breeder, and unravel common misconceptions surrounding breeding practices. Support the Show.…
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Today's episode is all about the metaverse—what it is, what it isn't, and what it could become. When people hear 'metaverse' in everyday conversation, they might think of Meta with Facebook. Is it going to be a social platform? Or is it going to be something entirely different? In this episode, we're talking with Eugene Capon, the creative visionar…
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Welcome to another engaging episode of the Social Complex Podcast! Today, we delve into the intricate world of alcohol marketing and advertising. From the echoes of prohibition to modern-day regulations, the landscape has evolved significantly, especially with emerging markets like cannabis making their mark. Join us as we unravel these complexitie…
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Welcome to the third season of The Social Complex Podcast, where we delve into the ever-evolving world and complexities of social media. We're kicking off this season with an exciting announcement about Digital HQ, the modern agency that supports this podcast. In this premiere episode, Hillary Applegate sits down with Jacqueline Keidel Martinez, a …
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Send us a text Have you ever pondered whether our pets can communicate with us from the afterlife? In this episode, I chat with Lynn Nicholls, a psychic medium, as she delivers messages to individuals who have lost their pets, myself included! Support the Show.由Vanessa
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Send us a text In this episode, we delve into the realm of pet nutrition. Dr. Hillary Wolfe shares valuable insights on topics ranging from kibble to homemade and raw diets. The episode also covers over-vaccination and shines a light on breeds, from the healthiest to the least healthy. Follow Hillary : @doctorwolfe.dvm Support the Show.…
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Send us a text This episode features stories sent in by viewers about their pets and how these animals rescued them. Interested in having your story shared? Send your story to girlwiththedogs@outlook.com, with the subject line "pet story" for a chance to be featured. Support the Show.由Vanessa
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Send us a text Today, we've got the fabulous Sarah in the spotlight - the successful mobile pet groomer. Get ready for an inside scoop on the magic of mobile pet pampering, and some interesting facts that'll leave you with a better understanding of how mobile grooming works. Oh, and let's not forget the juicy tales of some CRAZY clients. This is a …
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Send us a text In this episode, we explore my previous job in a grooming salon, and the challenging boss who created lasting negative memories for both me and my close friend Kaitlyn. Kaitlyn, who is employed at a veterinary clinic, reveals insightful details about the pet industry that are often unknown to many. Support the Show.…
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Send us a text This episodes guest is my life-long friend Cristina. We will be discussing childhood memories, funny pet stories, and answering my viewers most common question. 1) How did you become a groomer? 2) How did your boss feel about you grooming from home? 3) Why do you bath cats? How did you get into cat grooming? 4) Do you experience carp…
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When we think of crisis communications, we often envision the worst-case scenarios portrayed on the internet and in our news cycles. However, crises don't solely occur on digital platforms. While digital media can exacerbate them, the concept of crisis is rooted in a more scientific framework that determines what constitutes a crisis and how it can…
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We've all seen the level of impact that technology has on the way that we live our lives, do business, and communicate with one another. One of those advancements in technology that has swept the news cycle is artificial intelligence. And if you're anything like me, it has blown your mind. It's truly transformative. And as a marketer, I have seen t…
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When's the last time that you bought something online? Was it something that you needed? Or something that you saw and you liked? Our ability to shop online has transformed drastically over the last two decades. Even the ads that we are targeted with today are vastly different than they were five years ago. And as a consumer, the way in which we sh…
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In this episode, we discuss employee advocacy and its significance in social media marketing, an area that many companies overlook despite its potential to support growth. Employee networks are a valuable asset, acting as advocates and promoters who can enhance a brand's presence through their interactions and online networks. We're chatting with B…
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Social media is all around us, and it's all-consuming. Whether you have one platform, multiple platforms, a Finsta, or you're managing it for brands, it is everywhere. Have you ever felt so inclined to take a step back or feel like you're in need of a little bit of detox? Taking time away from social media usage has become increasingly popular over…
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Today is the UN's World Day Against Trafficking in Persons and, in honor of that, Hillary Caitlin and I had a discussion about the issue and how to get involved. Hillary Caitlin is an actress, activist, content creator, sister, aunt, and friend. She has spent years working with survivors of human trafficking and, through that work, has developed a …
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The concept of harassment and bullying is not a new one. However, once the internet came into play, it completely changed the dynamic. In today's episode, I am chatting with Emily Vogels of Pew Research Center to talk about the studies that they have completed on cyberbullying, harassment, and online behaviors when it comes to interconnectivity and…
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Joining us today to discuss her latest article in The Atlantic, we have Kate Lindsay. Kate is the co-founder of Embedded, a newsletter about Internet culture. She also writes for The Atlantic, The New York Times, The Verge, and Vulture. In this episode, we are diving into the phenomenon of social media babies becoming aware of their social media pr…
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Performance marketing is a career that did not exist 10 years ago, but today it is one of the most sought-after positions in digital marketing. Why? Because it is a converter of sales. And today we are going to be talking about what the landscape of performance marketing looks like as well as how performance marketing really fits into bigger-pictur…
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The creator economy is a new one and an interesting one, to say the least. With so many of these content creators popping up in all facets of life, what is it that makes one stand out? What's the difference between an influencer and a content creator? And how can these content creators help unlock the potential for brands to scale content in a qual…
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There is no question about the importance, impact, and influence of social media in our political sphere. Each election season since 2008 has had a hallmark reputation regarding how media influenced said presidential election. And we're heading into what may very well be our most dramatic political season yet in 2024. So, what's that going to look …
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Today we are going to be chatting about Reddit, that sneaky little platform that is building communities and having meaningful discussions that are also self-regulated. The people on Reddit are voting up and voting down anything that they do not want to see or do want to see. It is entirely run by moderators and communities themselves. Within this …
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Will it or won't it? That is the question on everyone's mind: the fate of TikTok in the United States. With questions looming around privacy concerns, battled and combated by the issues of free speech and accessibility, TikTok finds itself at the center of the debate. TikTok is a fan-favorite app among many young users and happens to be one of the …
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In today's episode, we are talking with social media coach, expert educator, and just all-around badass, Jera Foster-Fell. Also known as Jera.Bean. Jera is a TikTok expert, an in-demand speaker, and a seasoned content creator. She leans into her extensive background in content creation and strategy to help teach people and brands how to harness the…
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Today we are going to be chatting all about demand generation in B2B. Amanda and I get into the nitty-gritty on what it means to be creative in B2B, how to stand out among the competition, how to structure and organize lean teams where budgets are not always a flow in, and how to be really strategic about getting your message out there in the world…
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We're diving into the potential TikTok ban in the US and the latest ruling in Montana. In this episode, we explore the legal, social, and economic implications of the ban, and what it means for TikTok users and brands. From national security concerns to the app's impact on pop culture and content creator marketing, TikTok has made headlines for the…
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Alexa, play Happy Birthday because we've got a one-year-old in the house, and that one-year-old is The Social Complex podcast. Guys, we are turning one. That's crazy! This time last year, I was walking the floors of the Austin Convention Center, listening to the best of the best from South by Southwest and launching this podcast. It's bananas to do…
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Let's talk about the buzz around Chat GPT and AI. Artificial intelligence has been around for a long time. What has changed is that now we have Chat GPT. It is accessible, powerful, and an indicator of what is to come in the world of artificial intelligence. And Rachel Woods is here to tell us about what that impact is going to look like for the pa…
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Today we are going to be talking about why humor in branding works magic – humor that is rooted in the science of how people connect communicate and ultimately trust one another. We all love comedy shows, TikTok clips, and witty banter back and forth from brands on Twitter to connect with their audiences. But why does humor resonate more than other…
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January Donovan is a national speaker, entrepreneur, #1 best-selling author, Mindset and Skill-Set Trainer and Self-Worth Strategist. She is also the founder of the Woman School, giving women practical tools into a life of wholeness. January has developed a unique program that trains women to overcome their self-worth battles by rewiring their wort…
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On social media, there are so many sub-cultures and niche groups. That’s the beauty of it - we all have a space where we can find others that share similar interests, values, and stories. One of those groups that has always fascinated me is one that paints a picture of the dream - van lifers. And today, I am honored to be joined by Noami Grevemberg…
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We're talking about the past present and future of the social media industry. While organizations were once comfortable with a single social media intern, we've transformed into full social media teams as the norm. And to help us understand the market, we're bringing in someone responsible for the hiring of top-shelf talent in the industry. Kelly G…
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Nikko is an entrepreneur, producer, and wellness advocate. Through her journey with multiple sclerosis, she has developed a profound understanding of identity, wellness, and what it really means to prioritize health and healing. She has found purpose in helping those living with chronic conditions, and is giving back through what she's learned duri…
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Building a creative business is a journey. Building one rooted in purpose and inclusivity? That's the next level. Today's conversation is for our business owners who are on the path to growing and scaling. We're talking all about early-stage entrepreneurship, finding where your passion meets your purpose, and how the power of creativity can unlock …
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Celebrity culture has been around for a long time - from royals to movie stars, gossip magazines and red carpets have been filled with mystery and intrigue into the lives of those that society put on a pedestal. But Bennifer walked so Alix Earle could run - thanks to new generations, evolved technology, and a rapidly shifting social environment, th…
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Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and sca…
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Laverne Delgado is an activist, speaker, artist, and Executive Director of Freedom and Fashion. Laverne has a love for young people overcoming human trafficking and other injustices – and has built her life around serving them. We discuss: - How to rewire your thoughts - Healing trauma and self-limiting beliefs - Finding healing through the arts - …
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Are you familiar with the potato filter that captured the hearts of millions across the world? Well, the mastermind behind that and many of your other favorite Snapchat filters is here on the Social Complex Pod today to talk all about the wild world of AR - Phil Walton. Phil Walton is Snap AR Creator Ambassador, whose work was featured on the Super…
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Kristen Dalton Wolfe is a former Miss USA who helps women step into the radiance of their true identity. Kristen and her husband, Kris Wolfe are based in Los Angeles and run men and women’s ministries, retreats and conferences. They speak regularly in churches, conferences, events and universities. Kristen is a TV host and author. In this episode, …
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